DR. GRANDEL . A HISTORY

Dr. Felix Grandel was a chemist and nutritionist and had little interest in the production of flour. Instead, he was drawn to the mill’s by-products, wheat germ and bran, and the search for ways to preserve and make them useful for human nutrition.

In 1947, Dr. Grandel founded Keimdiät GmbH at the original mill site. Keimdiät translates into English literally as "diet of wheat germ," and, as the name suggests, the young company’s first range of health products was based on wheat germ. These products remain extremely popular today as a natural source of vitamins, minerals and dietary fiber.

In 1985, Felix Grandel’s son Michael, a graduate in economics, took over the helm of the independently managed company. The company is still family-owned, and has become a major manufacturer of brand-name natural health and beauty products. Today Dr. GRANDEL is an international company, and our subsidiaries and branches in more than 50 countries distribute our products worldwide and help continue the excellent reputation of the Dr. GRANDEL, PHYRIS and ARABESQUE brands.

In the second generation Dipl. oec. Michael Grandel wrote an impressive success story. With sensitivity and skill, he continuously developed the family business with passion into an internationally renowned company with numerous brands, subsidiaries and foreign representations in more than 50 countries. Shaped by tradition, a spirit in research and binding values, today Michael Grandel's nephew Dr. Gabriel Duttler and his daughter Ariane Grandel continue to run the family business in the third generation.

 
OUR PHILOSOPHY

Beauty in the best of hands

DR. GRANDEL is an internationally successful company – and with very good reason. We are a successful producer of brand-name products because we’ve made responding to customers’ needs the top priority of all DR. GRANDEL employees.

  • DR. GRANDEL strives to ensure that all of its products and services are of premium quality.

  • DR. GRANDEL is unique and different.

  • DR. GRANDEL is simply in a class of its own.

Our desire to always meet our customers’ needs is evident in our excellent products and marketing services, and also in the exemplary way we have organized our entire logistics value chain. This approach influences everything we do – how we select raw materials, our state-of-the-art production in line with good manufacturing practice (GMP), and how we deliver our products.

At DR. GRANDEL, we are aware that doing business is not an end in itself but a means to serve people and society as a whole. That is why our company always endeavours to conserve resources and employ environmentally friendly processes. At the same time, DR. GRANDEL also actively contributes to society through cultural and social sponsoring.

Our focus is on people. And the DR. GRANDEL approach is based on treating all people – whether they are our business partners or our employees – with respect at all times.